Swastika, The.
A Magazine of Triumph / Higher Ideals, the New Psychology, and Advanced Thought / Devoted to Psychic and Mental Science and Phenomena, Metaphysics, New Thought, the Enlargement of Individual Consciousness, and the Solution of Personal Problems.
Victor of Life and Silence I Stand / Upon the Heights Triumphant
1907-1911? Monthly
Denver, CO, the Omaha, NB. Publisher: Wahlgreen Publishing Company; Swastika Press. Editor: Dr. Alexander James McIvor-Tyndall; Thomas Z. Magarrell.
1/1, January 1907-1911(?) $1.00 a year. 30 pp. (varies).

After a hiatus in 1910, when McIvor-Tyndall moved to New York, the journal was taken over by Dr. Thomas Z. Magarrell of Omaha, Nebraska, who transformed it into a forum for his Vitapathic Sanatorium. The biography of McIvor-Tyndall ("Ali Nomad," 1860-1940) is full of interesting elements, ranging from his six marriages, to his incest with the daughter of one of his wives, and to yet another wife's arrest for stealing still another lover's jewelry. He was a stage hypnotist , mind reader and chiromancer who moved in the early 1900s into mental healing and courses on Psychic Science (with diplomas). He parlayed his position as New Thought editor of the Denver Post into this journal, which was successful almost from the first. He announced various goals (100,000 subscribers by January 1908, and 500,000 by the next year), but the subscription is unknown, though large. The journal carried 8 pages of advertisements for various items, including McIvor-Tyndall's books, and also ran personal advertisements for the usual material peddled in such magazines: hair removal, swamis, fortune telling, etc. McIvor-Tyndall also founded the International New Thought Fellowship and, in April 1907, Swastika Centers in the United States, Great Britain, Australia and Canada. At some point he had an association with W.P. Phelon's Hermetic Brotherhood of Atlantis, Luxor and Elephanta in San Francisco which is listed as a Swastika Center. The Centers offered their members access to McIvor-Tyndall's lessons at discounted prices and an enormous variety of trinkets (brooches and pins, etc., and even spoons) with a swastika on them. They also encouraged members to write in with their problems to have them included in daily periods of silent well-wishing by other members. McIvor-Tyndall also published in The Mountain Pine and in The Balance.

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