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From Pat Deveney's database:
Old Moore's Almanac.
Longest running astrological almanac in the world. It began in
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| Old Moore's Almanack 1916 | |
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Old Moore's Almanack, published as Vox Stellarum, is the longest-lived commercial prophecy almanac in the English language, and the number held here is the Foulsham edition for 1916. Its title page promises prophetic hieroglyphic engravings and Old Moore's predictions of coming events, along with a variety of useful information, which is the standard formula of the trade. What distinguishes an almanac of this line from a mere fortune book is that it calculates: the ephemeris is part of its apparatus, and the astrological vocabulary through its pages is the working kind. Around the predictions sits the general occult stock of the popular almanac — talismans, a little magic, a paragraph of the marvellous — and around all of it sits the advertising, which is where a publication of this sort shows its readership most plainly. One page offers a surgical truss in two parts for seven shillings, a special ovoid or ring shape supplied in a case with a book, with instructions to take the measurements tight round the bare skin and a comparison with old-fashioned elastic stockings. A wartime almanac of prophecy, calculation and patent appliances, sold to the ordinary British household. Generated by Claude from the periodical's digitized text; a thematic reading, not a bibliographic description. |
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| Astrology | Popular Occultism |
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