International Association for the Preservation of Spiritualist and Occult Periodicals

   

Periodical: Horlick's Magazine

Summary: From Pat Deveney's database:

Horlick’s Magazine.
And Home Journal for Australia, India and the Colonies.
1904 Monthly
London, England. Language: English.
Publisher: James Elliott & Co.. Editor: A.E. Waite.
1/1, January 1904. 32 pp.

This was a magazine of general interest, primarily devoted to short fiction, whose aim was the promotion of Horlick's Malted Milk. Its place here is justified by the fact that Arthur E. Waite was manager of Horlick's Food Company from 1900 to 1909 and editor of the journal, and assiduously added his own poetry and short occult pieces (including, notably, “By-Ways of Half a Century” and “Mesmerism and Hypnotism”) to the journal and solicited stories by the likes of Arthur Machen.

Other Sources:NYPL; Yale University; Cornell University, etc.
Issues:Horlick's Magazine V1 1904
Claude-Generated Themes:   Read from 1904, Horlick's Magazine is an Edwardian literary review shot through with occultism — ritual magic, Masonry and Rosicrucianism, adepts and initiation, in the learned-literary key of the A. E. Waite circle. It represents the fin-de-siècle marriage of belles-lettres and the Western esoteric tradition: the occult revival as a subject for the cultivated magazine. Not mesmerism at all, but occult-literary.

Generated by Claude from the periodical's digitized text; a thematic reading, not a bibliographic description.
Topics:Freemasonry and Masonic Orders | Occult Science and Esoteric Philosophy | Rosicrucianism