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From Pat Deveney's database:
Horlick’s Magazine. This was a magazine of general interest, primarily devoted to short fiction, whose aim was the promotion of Horlick's Malted Milk. Its place here is justified by the fact that Arthur E. Waite was manager of Horlick's Food Company from
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| NYPL; Yale University; Cornell University, etc. | |
| Horlick's Magazine V1 1904 | |
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Horlick's Magazine ran for a single year in 1904 under the editorship of Arthur Edward Waite, the scholar and translator who did more than anyone to make the texts of Western esotericism available in English, and it is the clearest example in this archive of a distinctively Edwardian thing: the occult revival taken up by a cultivated literary review rather than by a movement organ. Its pages carry fiction, verse and criticism alongside essays on ritual magic, alchemy, the Rosicrucian legend and the history of the Masonic and quasi-Masonic orders — Waite's own scholarly territory — with the psychical questions of the day at the margins. The tone is learned and belletristic rather than devotional, and the magazine assumes a reader who wants the esoteric tradition as part of a general literary culture. It represents the fin-de-siècle marriage of letters and the Western esoteric tradition at the moment when that marriage was most nearly respectable. Generated by Claude from the periodical's digitized text; a thematic reading, not a bibliographic description. |
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| Freemasonry and Masonic Orders | Occult Science and Esoteric Philosophy | Rosicrucianism |
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